Personalized
advertising mailings with
printformer.io

Take off in direct mailing with printformer.io

Having already realized a large number of projects with printofmer.io this year, such as classic print stores, one of the latest examples shows another possible application. The modular software architecture of our printformer version for Shopify offers our customers the opportunity to implement even the most demanding projects quickly and easily. With the launch of the new direct mailing portal from FLIXLEAD, we have now been able to successfully bring the area of personalized advertising mailings to the market for the first time with our combination of printformer and Shopify.

Implementing campaigns for promotional mailings with printformer.io and Shopify

While the parameters for print stores usually revolve around the print run, the desired format and the processing or finishing of print products, there are other points to consider for direct mailing. Thanks to the flexible customization options offered by printformer.io, however, no costly investments are necessary here. With the special version of our proven Web2Print technology printformer, we provide the customer with a toolbox that can be flexibly adapted to all project requirements. FLIXLEAD's newly published portal offers customers the opportunity to select a defined mailing concept in just a few steps, define a suitable distribution area and determine the required print run for the mailing. The recipient addresses essential for the mailing are provided directly via the direct mailing platform - eliminating the need for time-consuming research and saving additional costs.

Create layouts for personalized advertising mailings directly in printformer.io

In the end, however, all the preparation is useless if the layout of the mailing does not match the desired purpose or topic. The visual design of the advertising mailing, similar to the process in traditional print stores, can be designed directly online in a separate step in the printformer.io editor. Customers have a basic selection of ready-made designs at their disposal, which they can adapt to their individual requirements if necessary. Depending on their own ideas, clients who do not wish to use the templates provided can upload their own designs to ensure compliance with any CI specifications. Following the design process, the creation of printable data and the subsequent dispatch of the booked mailing concept is automatically handled via the FLIXLEAD platform and sent by post in compliance with all applicable GDPR requirements. Alexander Sperrfechter, Managing Director of rissc solutions GmbH, summarizes: "With our customer FLIXLEAD, we were able to show how versatile the printformer.io system is and what opportunities it offers to industries that are not purely at home in the field of online printing."