Personalized
advertising mailings with
printformer.io

Take off in direct mailing with printformer.io

After we were able to realize a variety of projects with printofmer.io this year, such as classic print shops, one of the most recent examples shows another possible application. The modular software architecture of our printformer variant for Shopify offers our customers the possibility to implement even the most demanding projects in a timely and uncomplicated manner. With the launch of the new direct mailing portal from FLIXLEAD, we were now able to successfully bring the area of personalized advertising mailings to the market for the first time with our combination of printformer and Shopify.

Implement campaigns for promotional mailings with printformer.io and Shopify

While the parameters for print shops usually revolve around the print run, the desired format and the processing or finishing of print products, there are other points to consider for direct mailing. Thanks to printformer.io's flexible customization options, however, no costly investments are necessary here. With the special version of our proven Web2Print technology printformer, we give the customer a toolbox that flexibly adapts to all project requirements. For example, the newly published FLIXLEAD portal offers its customers the possibility to select a defined mailing concept in just a few steps, to define a suitable distribution area and to determine the required circulation of the mailing. The recipient addresses essential for the mailing are provided directly via the direct mailing platform - time-consuming research is no longer necessary and saves additional costs.

Create layouts for personalized advertising mailings directly in printformer.io

In the end, however, all preparation is of no use if the layout of the mailing does not fit the desired purpose or topic. The visual design of the advertising mailing, similar to the process in classic print shops, can be designed in a separate step in the printformer.io editor itself and directly online. For this purpose, the customer has a basic selection of ready-made designs at his disposal, which he can adapt individually to his requirements if necessary. Depending on their own ideas, clients who do not wish to use the templates provided have the option of uploading their own designs in order to ensure compliance with possible CI specifications. Following the design process, the creation of printable data and the subsequent dispatch of the booked mailing concept is automatically handled via the FLIXLEAD platform and sent by post in compliance with all applicable DSGVO requirements. Alexander Sperrfechter, Managing Director of rissc solutions GmbH, sums up: "With our customer FLIXLEAD, we were able to show how versatile the printformer.io system is and what opportunities it also offers industries that are not based in the area of pure online printing."