The topic 3D in Web2Print is a very explosive one at the moment. Many consumers want to be able to visually "grasp" the product they have designed themselves in the editor even better afterwards. In my opinion, there are some industries, depending on the complexity of the respective products, that can profit more than others from this additional added value. The "Packaging" sector is a prime example of this, as the possibility of using an additional 3D preview experienced a real boom last year. We are observing the trend here that more and more online printers are expanding their product portfolio to include the "Packaging" category and increasingly independent portals are also being created around the "Packaging" theme. Although the focus is still mainly on the B2B sector, the B2C sector also offers ever more diverse opportunities to gain a foothold in this sector.
From a technological point of view, the implementation of a high-quality 3D preview in the browser represents a great challenge. For this reason, it was previously not possible to create an image of the product in real time and then place it over a three-dimensional body. In order to make the best possible use of the technological possibilities here, too, we said goodbye to our previous editor last year and developed a completely new solution, which is now also based on HTML5, but technologically completely on the HTML5 Canvas Element.
This HTML element can be imagined quite simply as a drawing surface on which text as well as shapes and images can be placed. With the help of Canvas we are now able to create an image of the individualization and then place it directly over a 3D model. Besides this, canvas also offers us a number of other advantages. On the one hand, we are no longer dependent on HTML for text functions as before, and on the other hand we can achieve improved performance of the editor by minimizing DOM elements.
In conclusion, I can only conclude that we were able to take an important technological step forward last year, and that our "printformer" also puts us in an excellent position to deal with the many future trends in the "web-to-print" and "mass customization" sectors.