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FLIXLEAD: Personalized advertising mailings with printformer.io

flixlead.com

Personalized
advertising mailings with
printformer.io

Take off in direct mailing with printformer.io

Having already realized a large number of projects with printofmer.io this year, such as classic print stores, one of the latest examples shows another possible application. The modular software architecture of our printformer version for Shopify offers our customers the opportunity to implement even the most demanding projects quickly and easily. With the launch of the new direct mailing portal from FLIXLEAD, we have now been able to successfully bring the area of personalized advertising mailings to the market for the first time with our combination of printformer and Shopify.

Implementing campaigns for promotional mailings with printformer.io and Shopify

While the parameters for print stores usually revolve around the print run, the desired format and the processing or finishing of print products, there are other points to consider for direct mailing. Thanks to the flexible customization options offered by printformer.io, however, no costly investments are necessary here. With the special version of our proven Web2Print technology printformer, we provide the customer with a toolbox that can be flexibly adapted to all project requirements. FLIXLEAD's newly published portal offers customers the opportunity to select a defined mailing concept in just a few steps, define a suitable distribution area and determine the required print run for the mailing. The recipient addresses essential for the mailing are provided directly via the direct mailing platform - eliminating the need for time-consuming research and saving additional costs.

Create layouts for personalized advertising mailings directly in printformer.io

In the end, however, all the preparation is useless if the layout of the mailing does not match the desired purpose or topic. The visual design of the advertising mailing, similar to the process in traditional print stores, can be designed directly online in a separate step in the printformer.io editor. Customers have a basic selection of ready-made designs at their disposal, which they can adapt to their individual requirements if necessary. Depending on their own ideas, clients who do not wish to use the templates provided can upload their own designs to ensure compliance with any CI specifications. Following the design process, the creation of printable data and the subsequent dispatch of the booked mailing concept is automatically handled via the FLIXLEAD platform and sent by post in compliance with all applicable GDPR requirements. Alexander Sperrfechter, Managing Director of rissc solutions GmbH, summarizes: "With our customer FLIXLEAD, we were able to show how versatile the printformer.io system is and what opportunities it offers to industries that are not purely at home in the field of online printing."

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect integration with external services

  • Print-ready data

  • Intuitive & fast creation of personalized advertising mailings


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Online store for personalized packaging with printformer.io

moviooo.de

Online store for
personalized
packaging with
printformer.io

In recent months, many of our customers have been able to see for themselves how flexible our printformer version for Shopify, which was released this year, is. The implementation of SCHMID Druck+Medien GmbH's new online store "moviooo" shows that this is not only a suitable solution for obvious printing disciplines such as flyer printing or the production of business stationery.

Personalized packaging made simple

While it is usually possible to work with relatively few specialized functions within an online editor for simpler print products such as business cards, flyers or brochures, a greater range of functions is recommended for complex products from the areas of packaging and effect cards in particular.

For these use cases, our special printformer variant for Shopify impresses with numerous technical options that improve the user's design and purchasing experience. Especially in the product areas already mentioned, an uncomplicated and smoothly generated 3D print preview is invaluable. The 2D views of the required print templates, which sometimes appear abstract at first glance, make it difficult to check for design errors. This is where the integrated 3D preview of the printformerIO app helps to quickly and reliably identify and subsequently correct any incorrectly placed or faulty layouts. In the moviooo online store, all packaging and effect cards on offer can be smoothly animated in the 3D preview and incorrect orders or complaints are reduced.

"The 3D editor from printformerIO shows its strengths in this area and enables customers to personalize their desired products quickly and easily within the online editor. The necessary print data does not necessarily have to be designed in the online editor, but the uploading of already print-ready data is also supported. With the new "moovioo" online store from SCHMID Druck+Medien GmbH, we were once again able to demonstrate how flexible and powerful the combination of our special printformer version is in combination with the Shopify e-commerce platform and also that the special product category of packaging can be easily implemented with our technology," says CTO Sebastian Buck.

Customization even in small quantities

What was previously only possible for larger print runs is increasingly becoming the standard in the printing industry. Improved processes, greater cost efficiency in print production and lower costs for the implementation and operation of corresponding web-to-print publishing solutions are important factors here. The production of personalized print products from a quantity of 1 can thus be implemented easily. The low initial costs, the seamless and simple integration into the e-commerce platform Shopify and the technical basis of printformerIO, which has been established over many years, form the perfect basis. Smaller printing companies in particular now have the opportunity to digitally transform their own business without long planning phases, thereby increasing their chances of remaining competitive.

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect MIS integration

  • Print-ready data

  • Intuitive creation of complex products


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Digital transformation in e-business print with printformer.io

printformer.io

Digital transformation
in e-business Print

For some years now, it has become apparent that printing companies that are committed to the topic of digital
transformation have a better chance of being future-proof and sustainable even in times of crisis.
remain competitive.

Using digital technologies

The transformation from a traditional printing operation to a digitally networked company does not
few companies face major challenges. Digital technologies are developing at a rapid pace
speed, the use of smartphones, tablets and laptops continues to increase.
importance and also in the area of the tools used and the machinery.
Digitalization is unstoppable. In order to network all of this in a contemporary way, the exchange with
employees, partners and customers, in many cases it is necessary to make a
new or at least updated digital infrastructure.

Understanding digital transformation as a process

Every entrepreneur should be aware that digital transformation is not a task with a fixed start and end date, as we know it from other projects, but rather a permanent process of change that must be carefully planned and then continuously optimized and implemented. A complex cycle that is characterized by the consistent search for possibilities for optimization, future-oriented planning and implementation of new solutions. Results must be constantly analyzed, errors corrected and processes adapted. These measures affect both internal processes and all processes that take place for or with the company's own customers. A holistic view of the transformation process is therefore necessary.

Entering the digital transformation

Many printing companies that have already successfully embarked on the process of digital transformation were forced to develop the right concepts and solutions for their own company themselves in a laborious process. A difficult path that also bundles many of the usually limited resources, be it in terms of the necessary budget or simply in the form of the work performance of the required employees. But there is another way.
In many areas, print companies in particular have the opportunity to initiate the necessary changes with significantly less effort and in less time by using digital solutions that are already established. An in-house e-business print platform, for example, can serve as the technological basis for the transformation. By combining the popular Shopify e-commerce platform and our special version of printformer, our printformer.io app enables companies to create a professional and fully functional print store in just a few minutes. Complex research, long development times and high costs are thus avoided and the printing company can consolidate its own profitability during the entire digitization process and also generate higher sales figures.

Advantages of using printformer.io

The advantages of the printformer.io app are obvious. The company benefits from low investment costs for the implementation of the digital print store and the cloud-based application ensures that all the latest updates and bug fixes are available at all times without having to provide its own resources for web development and service. This means that a system is available at all times that is "state of the art" and does not tie up additional resources.
The size of the existing order volume is irrelevant, as the system can be easily adapted to the current number of print jobs and is therefore flexibly scalable. One of the biggest advantages, however, is certainly the fast time-to-market, as printformer.io can be used to implement your own print store in just a few minutes - one of the most important advantages of printformer.io.
key success factors in order to survive in a competitive field. 
 
If you would like to find out more about the many possibilities and the exact processes involved in working with printformer.io, please contact us or arrange a demo appointment with us right away. We look forward to your questions!
 

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what is used

What advantages do you have as a customer

  • Extremely short implementation time

  • 100% Cloud

  • Easy integration into existing IT landscape

  • Print-ready data

  • No additional resource commitment


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New online store with the printformer.io Shopify integration

Nascherie.com

New online store with the
printformer.io Shopify
integration

Following the successful integration of printformer.io into the B2B webshop of Logolini®Präsente, our special printformer version is now also being used in the B2C sector. By implementing the new Shopify webshop of "Nascherie.com", we are now also addressing the market for end customers.

Fast time-to-market more important than ever

The time required to implement new projects is always one of the most important factors influencing subsequent success or failure. This is exactly where printformer.io comes in. "The entire store was planned and all the necessary requirements implemented within just a few weeks. After the successful launch of printformer.io in the B2B segment, the next logical step for us was to integrate our special printformer version in the B2C market. The exceptionally short implementation time of the entire project clearly underlines our claim to be able to guarantee an exceptionally fast time-to-market with printformer.io, without having to take months of planning and adjustments into account. Highest efficiency in the implementation and low initial costs are important points for us for the success of all supported projects", says CTO Sebastian Buck.

"With our printformer.io integration for Shopify, we give visitors to nascherie.com an uncomplicated way to flexibly customize each of the available products themselves in the integrated printformer editor. Personalized gifts in various designs, such as photo cookies, photo cakes or motif cakes, can be designed and professionally implemented in just a few steps. At the end of the ordering process, the print data is automatically created according to the personal specifications of the respective customer and the products created in this way can be printed immediately afterwards." 

 

Hitting the nerve of the times with printformer.io

Alexander Sperrfechter, Managing Director of rissc solutions GmbH, adds: "The signal from our customers is clear. The feedback we have received in recent weeks shows us that our decision to develop a special printformer version for the Shopify platform has hit the right nerve at the right time. We are very proud to be able to show our customer nascherie.com that our printformer, with its flexibility in handling and the extensive possibilities for integration into existing systems, is rightly in a league of its own for Web2Publish software solutions." 

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect integration in ERP

  • Print-ready data


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Discovering new dimensions: Our Web2Print universe has a new home

Discovering new dimensions:

Our Web2Print
universe
has a new home

May makes everything new. In our case, it's April, and we're talking specifically about our website. A lot has happened in the last few months since our office moved from Stuttgart to tranquil Ludwigsburg. After the new look offline, i.e. our new office, a small facelift was also urgently needed for our digital home.

The rissc BASE digital: modern, structured and mobile.

Admittedly, it's not always easy to cut out the old habits and try a completely new layout. In our case, however, the general overhaul of the website was more than necessary. Too much has happened here in the last 12 months alone and many new features needed their own space. In addition to the modern and much lighter look, we have now structured and organized our digital home more clearly. The home page as a central "take off" with an overview of the various areas and the new page navigation offer quick access to all sections and guide you through the rissc universe with ease, whether on desktop or mobile.

The printformer - Web2Publish on a new level

Our printformer, the heart of our Web2Print passion, not only presents itself with a revised logo and its own section on the new website, but also shows in detail what it is capable of in the Web2Print area. With our cloud software, we have created our own standard that is ready for use in just a few minutes and can be integrated into any existing system. Automatic updates that continuously expand your own Web2Publish offering and catapult your personal business into another galaxy are of course included!

The printformer.io app: Easy. Online. Business.

The printformer.io area is a brand new addition to our rissc universe, both in terms of color scheme, logo and function. As the name suggests, we are presenting a special version of the printformer software - the printformer.io app. With this innovation, we have combined the best of both worlds and easily integrated our printformer into the Shopify e-commerce platform environment. We show in individual steps how simple, uncomplicated and fast it is now possible to realize your own print store with an integrated editor using printformer.io. Web2Print has never been easier.

With all the new features, we feel completely at home in our revamped digital home and would be delighted if you would take a closer look at our new rissc universe. Feedback is always welcome - have fun exploring!

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Looking back - that was OPS2020 in Munich

Review that was the

OPS 2020 in
Munich

On your marks, get set, go! Once again this year, the Online Print Symposium in Munich at the beginning of March was on the agenda for us. As in previous years, we were once again there as a premium partner and were able to present our "rissc universe" to around 300 visitors.

Although the omens for OPS 2020 were not necessarily positive due to the onset of the coronavirus crisis, how could it be otherwise? It was therefore all the nicer to discover many new faces among the visitors alongside many old acquaintances from the industry. With around 300 participants, the premises of the Infinity Hotel in Munich were once again well attended this year and provided the perfect backdrop for our now familiar blue "rissc universe". Visually, however, there was a small but no less important addition - bright green in the form of balloons now also adorned our stand, in addition to versions in blue, and already generated the first inquiries after just a few minutes.

There's something new in the world of Web2Print

The solution to the puzzle became obvious to anyone who looked at the additional color scheme and the printed logos. In addition to Shopify, a completely new logo, the printformer.io logo, was now also displayed there, as OPS was the perfect event for us to present our new app to a wider professional audience. Our CEO Alex Sperrfechter had already creatively revealed this to attentive visitors in the OPS teaser videos (click here for the VIDEO ) and those who wanted to have everything explained to them live afterwards had ample opportunity to do so.

Printformer.io - the best of both worlds

Our printformer.io app, a version of our printformer specially tailored for seamless integration into Shopify, now combines the best of both worlds. After we implemented the first integration of this kind in the Shopify webshop of Logolini®Präsente at the end of last year(click here for the article), we will continue to rely on the innovative e-commerce platform Shopify as an e-commerce backbone in the future with its presentation at OPS 2020. The topic of transformation and digitalization has been a real challenge for many companies in the printing and media services industry, and not just since the current corona crisis. The crisis now clearly shows how important it is to deal with these issues in a future-oriented and sustainable manner. If not yesterday, then all the more so today. With the release of printformer.io, we give companies of all kinds the simple opportunity to overcome these previously insurmountable entry hurdles in the area of Web2Publish and support the process with this integration of the printformer software into Shopify, which can be realized in just a few steps. Anyone who wants and needs to take advantage of the signs of the times right now can set up their own store in just a few minutes and use the printformer.io app to place a professional print store with editor and print data upload on the market. Fast time-to-market without lengthy implementation processes has never been more in demand than now - as echoed by interested visitors to our stand at the Online Print Symposium. If you would like to find out more, you can obtain further information in advance at www.printformer.io.

OPS 2020 a complete success

For us, the days at the OPS in Munich were once again a complete success. The numerous positive feedback, the generally positive atmosphere and the many interesting discussions and inquiries optimistically round off the importance of this event for us. With the orientation of our new app, we have hit a nerve in the eyes of the industry, which represents a real option for many companies to maintain their future prospects. Reason enough for us to continue to impress with our passion for print, our experience in Wep2Print and Web2Publish and with customer-oriented software solutions. We are already looking forward to 2021 and the next OPS in Munich

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Printformer.io - Special version of the printformer Web2Publish software for integration into Shopify

Special version of the printformer
Web2Publish software for
integration in Shopify

printformer.io

Introducing:

Developing a new version of the printformer Web2Publish software tailored to Shopify was a logical step after an initial implementation for Logolini®Präsente (click here for the article). With printformer.io, we enable the combination of both components, i.e. the problem-free integration of printformer technology into the Shopify system, in just a few steps. 

At the OnlinePrintSymposium 2020 in Munich at the beginning of March, we presented this version of the new printformer.io app, which is tailored for integration into Shopify. After the first integration in the Shopify webshop of Logolini®Präsente, we are now focusing on the innovative e-commerce platform Shopify for the long term. In the past, for many competitors in the print and media services industry, the topic of transformation in the course of increasing digitalization was usually a difficult hurdle to overcome. With the release of printformer.io, we are significantly lowering the entry hurdle in the Web2Publish area and, in addition to a cost-effective entry, offer an integration of the printformer software into Shopify that can be realized in just a few steps. 

"The aim was to use this version, which has been specially adapted to Shopify, to create a store in just a few minutes and turn it into a real print store with an editor and print upload using the printformer.io app. With printformer.io, we are combining our Web2Publish technology with one of the most successful e-commerce cloud solutions of our time. This not only means a fast time-to-market without lengthy implementation processes, but also a more predictable start thanks to the simple setup, maximum scalability and transparent cost structure. Our cloud service also offers state-of-the-art technology on demand, allowing customers to spend more time on their core business," explains our CTO Sebastian Buck.

"Creating your own print store in 5 minutes sounds like a dream, but with printformer.io it's now a reality. Anyone who wants to can get started today and place their own products and services on the market. Web2Publish has probably never been easier. There is no longer any reason not to start now. Anyone who wants to position themselves quickly, cost-effectively and successfully for the future should take a closer look at printfomer.io," adds CEO Alex Sperrfechter. 

More information about the specially adapted version of the proven printformer software, which offers the possibility of implementing print stores based on the well-known Shopify platform, can be found at www.printformer.io.

more info


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Logolini®Präsente Shopify webshop with printformer integration

Logolini® presents

Shopify webshop with
printformer integration

One of the many advantages of our printformer is the flexible integration capability of the current software solution. We were able to prove this for the new Logolini®Präsente webshop. We even went one step further and developed a printformer version specially adapted to the Shopify platform, because the integration capability of Web2Publish software is not only of the utmost importance in the print and media services industry. With the first implementation in the new Logolini®Präsente webshop, we wanted to show that our printformer Web2Publish software can also be integrated into existing e-commerce systems such as Shopify.

"The need to integrate our software into any type of platform was the focus of all developments right from the start. While systems such as Magento were usually combined with printformer in the past, Shopify was a logical step as a further platform. The request from Florian Fickenscher, Managing Director of Fickenschers Backstube GmbH, to transfer the existing printformer instance of the then Magento 1-based webshop to the Shopify platform was a perfect fit. The first integration into Shopify went live with the Logolini®Präsente webshop at the beginning of the year," explains our CTO Sebastian Buck.

Satisfied customers are crucial for us in every project, which is why we are also pleased to receive positive feedback. "We were looking for a future-proof store system that doesn't require us to have our own infrastructure and is still flexible enough to map our processes and workflows. Shopify convinced us as an overall concept and impressed us not only in terms of modularity but also flexibility. As we process a lot of individual small orders with different print motifs, a Web2Print application is very important to us. With the printformer solution, we receive print-ready data directly from the system. We have been working with rissc for several years now and have found the perfect partner for our requirements," explains Florian Fickenscher. 

Alex Sperrfechter, Managing Director of rissc solutions GmbH, summarizes: "Shopify is becoming increasingly popular and we expect to receive more requests of this kind in the future. Our printformer has proven that flexible integration into other systems is an important success factor for the Web2Publish software solutions of the future."

If you want to get an overview yourself, you can do so directly at Logolini in the webshop.

Click here to go to the store

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what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect integration in ERP

  • Print-ready data


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GERNE.


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Utsch24.de: Design tool through web-to-print

Utsch24.de:

Design tool
through web-to-print

Everyone is talking about web-to-print systems. In this article about our customer Utsch24.de, we take a closer look at how our printformer can be used in a very specific and uncomplicated way.

Every car has it and yet it is hardly noticed: the license plate. The company behind it is Erich Utsch AG from Siegen, where millions of license plates are produced every year for customers from all over the world. For over five decades, the global market leader has been responsible for technologies and integrated system solutions for the production, personalization, registration and identification of license plates. It also offers a wide range of products such as license plate blanks, vehicle recycling systems, laminators and laser coding systems. In addition to the classic license plate, windshield labels, license plate holders and FUN plates can also be found here.

How can a license plate manufacturer use our web-to-print system? Utsch AG, together with the dotfly agency, has come up with a creative service for its private customers: an online store in which an individual license plate holder, the desired license plate or a decorative FUN plate can be designed. The "Configure" button opens our converted HTML5 editor in a mobile-first version and can therefore be used on a tablet.

The idea behind mobile first is that the presentation works first on mobile devices. Up to now, optimization for desktop screens has come first. This means that the mobile-first version is limited to the essentials. The clear advantage here is that no additional app needs to be used.

The solution: an appealing, compactly summarized infographic:

  • Select background

  • Edit text

  • Select or upload images & graphics

What is used

  • printformer API

  • printformer producers

  • printformer Editor


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GGP Media: printformer the "calculation engine"

GGP Media:

printformer the
"calculation engine"

Now slowly again, how does the Web2Print system actually work as a "commercial tool"? The prinformer can be used to create quotations for any print product. The system can be used universally for the entire printing industry, so the settings can be flexibly adapted to the respective product. Thanks to the printformer's API functionality, the calculator can be embedded in any external system; at GGP Media, this is the Magento store system. There are two options before the calculation: fixed price lists and configurable functions. Firstly, an Excel file with pre-defined prices can be imported; our web-to-print system links these with selectable properties. This means that price combinations can be defined individually for each customer. Secondly, properties can be stored in the admin, whereby an option, e.g. finishing of the book, is linked to a specific price. The price changes automatically depending on the setting and the number of products.

The printformer not only serves as a design tool , as is the case with the online store Utsch24.de, but also enables the quick and easy calculation of books from GGP Media's 18 km high book tower.

To give you an idea of where web-to-print is used and how our printformer can be applied, I will present some projects with our customers on this blog.

A tower of 1 million print products 18 kilometers high is created, symbolically speaking, every day at GGP Media. Eight books are produced every second. This requires 70,000 tons of paper every year, which corresponds to an area the size of Saarland. The large print shop has been part of the Bertelsmann Printing Group since the beginning of 2016. GGP Media offers a wide range of services: pre-press service, production of e-books and print products such as brochures, paperbacks, catalogs, leaflets as well as further processing and logistics.

With the words print jobs, pre-press service and catalogs, web-to-print can't be far away. And so it is. Our printformer is used at GGP Media as a powerful calculation tool for huge quantities of paper and countless print products. The web-to-print system is used, for example, to calculate a book with all its settings such as number of pages, material and finishing. Once the selection process is complete, a PDF file is generated and stored as a quotation. Providing your customers with a binding quote is a time-consuming process, but with the calculator, GGP Media can show how much it will cost to produce a book in just a few minutes.

 


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