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FLIXLEAD: Personalized advertising mailings with printformer.io

Written by admin on . Published in blogpost.

flixlead.com

Personalized
advertising mailings with
printformer.io

Take off in direct mailing with printformer.io

Having already realized a large number of projects with printofmer.io this year, such as classic print stores, one of the latest examples shows another possible application. The modular software architecture of our printformer version for Shopify offers our customers the opportunity to implement even the most demanding projects quickly and easily. With the launch of the new direct mailing portal from FLIXLEAD, we have now been able to successfully bring the area of personalized advertising mailings to the market for the first time with our combination of printformer and Shopify.

Implementing campaigns for promotional mailings with printformer.io and Shopify

While the parameters for print stores usually revolve around the print run, the desired format and the processing or finishing of print products, there are other points to consider for direct mailing. Thanks to the flexible customization options offered by printformer.io, however, no costly investments are necessary here. With the special version of our proven Web2Print technology printformer, we provide the customer with a toolbox that can be flexibly adapted to all project requirements. FLIXLEAD's newly published portal offers customers the opportunity to select a defined mailing concept in just a few steps, define a suitable distribution area and determine the required print run for the mailing. The recipient addresses essential for the mailing are provided directly via the direct mailing platform - eliminating the need for time-consuming research and saving additional costs.

Create layouts for personalized advertising mailings directly in printformer.io

In the end, however, all the preparation is useless if the layout of the mailing does not match the desired purpose or topic. The visual design of the advertising mailing, similar to the process in traditional print stores, can be designed directly online in a separate step in the printformer.io editor. Customers have a basic selection of ready-made designs at their disposal, which they can adapt to their individual requirements if necessary. Depending on their own ideas, clients who do not wish to use the templates provided can upload their own designs to ensure compliance with any CI specifications. Following the design process, the creation of printable data and the subsequent dispatch of the booked mailing concept is automatically handled via the FLIXLEAD platform and sent by post in compliance with all applicable GDPR requirements. Alexander Sperrfechter, Managing Director of rissc solutions GmbH, summarizes: "With our customer FLIXLEAD, we were able to show how versatile the printformer.io system is and what opportunities it also offers to industries that are not at home in the field of pure online printing."

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect integration with external services

  • Print-ready data

  • Intuitive & fast creation of personalized advertising mailings

Would you like to find out more ?
GERNE.

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Online store for personalized packaging with printformer.io

Written by admin on . Published in blogpost.

moviooo.de

Online store for
personalized
packaging with
printformer.io

In recent months, many of our customers have been able to see for themselves how flexible our printformer version for Shopify, which was released this year, is. The implementation of SCHMID Druck+Medien GmbH's new online store "moviooo" shows that this is not only a suitable solution for obvious printing disciplines such as flyer printing or the production of business stationery.

Personalized packaging made simple

While it is usually possible to work with relatively few specialized functions within an online editor for simpler print products such as business cards, flyers or brochures, a greater range of functions is recommended for complex products from the areas of packaging and effect cards in particular.

For these use cases, our special printformer variant for Shopify impresses with numerous technical options that improve the user's design and purchasing experience. Especially in the product areas already mentioned, an uncomplicated and smoothly generated 3D print preview is invaluable. The 2D views of the required print templates, which sometimes appear abstract at first glance, make it difficult to check for design errors. This is where the integrated 3D preview of the printformerIO app helps to quickly and reliably identify and subsequently correct any incorrectly placed or faulty layouts. In the moviooo online store, all packaging and effect cards on offer can be smoothly animated in the 3D preview and incorrect orders or complaints are reduced.

"The 3D editor from printformerIO shows its strengths in this area and enables customers to personalize their desired products quickly and easily within the online editor. The necessary print data does not necessarily have to be designed in the online editor, but the uploading of already print-ready data is also supported. With the new "moovioo" online store from SCHMID Druck+Medien GmbH, we were once again able to demonstrate how flexible and powerful the combination of our special printformer version is in combination with the Shopify e-commerce platform and also that the special product category of packaging can be easily implemented with our technology," says CTO Sebastian Buck.

Customization even in small quantities

What was previously only possible for larger print runs is increasingly becoming the standard in the printing industry. Improved processes, greater cost efficiency in print production and lower costs for the implementation and operation of corresponding web-to-print publishing solutions are important factors here. The production of personalized print products from a quantity of 1 can thus be implemented easily. The low initial costs, the seamless and simple integration into the e-commerce platform Shopify and the technical basis of printformerIO, which has been established over many years, form the perfect basis. Smaller printing companies in particular now have the opportunity to digitally transform their own business without long planning phases, thereby increasing their chances of remaining competitive.

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect MIS integration

  • Print-ready data

  • Intuitive creation of complex products

Would you like to find out more ?
GERNE.

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Digital transformation in e-business print with printformer.io

Written by admin on . Published in blogpost.

printformer.io

Digital transformation
in e-business Print

For some years now, it has become apparent that printing companies that are interested in digital
transformation have a better chance of being future-proof and sustainable even in times of crisis.
remain competitive.

Using digital technologies

The transformation from a traditional printing operation to a digitally networked company does not
few companies face major challenges. Digital technologies are developing at a rapid pace
speed, the use of smartphones, tablets and laptops continues to increase.
importance and also in the area of the tools and machinery used.
Digitalization is unstoppable. In order to network all of this in a contemporary way, the exchange with
employees, partners and customers, in many cases it is necessary to make a
new or at least updated digital infrastructure.

Understanding digital transformation as a process

Every entrepreneur should be aware that digital transformation is not a task with a fixed start and end date, as we know it from other projects, but rather a permanent process of change that must be carefully planned and then continuously optimized and implemented. A complex cycle that is characterized by the consistent search for possibilities for optimization, future-oriented planning and implementation of new solutions. Results must be constantly analyzed, errors corrected and processes adapted. These measures affect both internal processes and all processes that take place for or with the company's own customers. A holistic view of the transformation process is therefore necessary.

Entering the digital transformation

Many printing companies that have already successfully embarked on the process of digital transformation were forced to develop the right concepts and solutions for their own company themselves in a laborious process. A difficult path that also bundles many of the usually limited resources, be it in terms of the necessary budget or simply in the form of the work performance of the required employees. But there is another way.
In many areas, print companies in particular have the opportunity to initiate the necessary changes with significantly less effort and in less time by using digital solutions that are already established. An in-house e-business print platform, for example, can serve as the technological basis for the transformation. Our printformer.io app enables companies to easily create a professional and fully functional print store in just a few minutes by combining the popular Shopify e-commerce platform and our special version of printformer. Complex research, long development times and high costs are thus avoided and the printing company can consolidate its own profitability during the entire digitization process and also generate higher sales figures.

Advantages of using printformer.io

The advantages of the printformer.io app are obvious. The company benefits from low investment costs for the implementation of the digital print store and the cloud-based application ensures that all the latest updates and bug fixes are available at all times without having to provide its own resources for web development and service. This means that a system is available at all times that is "state of the art" and does not tie up additional resources.
The size of the existing order volume is irrelevant, as the system can be easily adapted to the current number of print jobs and is therefore flexibly scalable. One of the biggest advantages, however, is certainly the fast time-to-market, as printformer.io can be used to implement your own print store in just a few minutes - one of the most important advantages of printformer.io.
key success factors in order to survive in a competitive field. 
 
If you would like to find out more about the many possibilities and the exact processes involved in working with printformer.io, please contact us or arrange a demo appointment with us right away. We look forward to your questions!
 

Arrange an online demo

what is used

What advantages do you have as a customer

  • Extremely short implementation time

  • 100% Cloud

  • Easy integration into existing IT landscape

  • Print-ready data

  • No additional resource commitment

Would you like to find out more ?
GERNE.

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New online store with the printformer.io Shopify integration

Written by admin on . Published in blogpost. No Comments on New online store with the printformer.io Shopify integration

Nascherie.com

New online store with the
printformer.io Shopify
integration

Following the successful integration of printformer.io into the B2B webshop of Logolini®Präsente, our special printformer version is now also being used in the B2C sector. By implementing the new Shopify webshop of "Nascherie.com", we are now also addressing the market for end customers.

Fast time-to-market more important than ever

The time required to implement new projects is always one of the most important factors influencing subsequent success or failure. This is precisely where printformer.io comes in. "The entire store was planned and all the necessary requirements implemented within just a few weeks. After the successful launch of printformer.io in the B2B segment, the next logical step for us was to integrate our special printformer version in the B2C market. The exceptionally short implementation time of the entire project clearly underlines our claim to be able to guarantee an exceptionally fast time-to-market with printformer.io, without having to take months of planning and adjustments into account. Highest efficiency in the implementation and low initial costs are important points for us for the success of all supported projects", says CTO Sebastian Buck.

"With our printformer.io integration for Shopify, we give visitors to nascherie.com an uncomplicated way to flexibly customize each of the available products themselves in the integrated printformer editor. Personalized gifts in various designs, such as photo cookies, photo cakes or motif cakes, can be designed and professionally implemented in just a few steps. At the end of the ordering process, the print data is automatically created according to the personal specifications of the respective customer and the products created in this way can be printed immediately afterwards." 

 

Hitting the nerve of the times with printformer.io

Alexander Sperrfechter, Managing Director of rissc solutions GmbH, adds: "The signal from our customers is clear. The feedback we have received in recent weeks shows us that our decision to develop a special printformer version for the Shopify platform was right on the money. We are very proud to be able to show our customer nascherie.com that our printformer, with its flexibility in handling and the extensive possibilities for integration into existing systems, is rightly in a league of its own for Web2Publish software solutions." 

Click here to go to the store

what is used

What advantages does the customer have

  • Extremely short implementation time

  • 100% Cloud

  • Perfect integration in ERP

  • Print-ready data

Would you like to find out more ?
GERNE.

further interesting articles

Read more