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Author: Olga

Packaging Design 2026

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Packaging Design 2026

Diese 5 Features definieren den neuen Branchenstandard

Steigende Variantenvielfalt, strengere Regulierung und kürzere Time-to-Market zwingen die Branche zum Umdenken. Manuelle Prozesse sind kein Sicherheitsnetz mehr, sondern ein Kostenrisiko. Was früher als „nice-to-have“ galt, ist im Jahr 2026 die Grundvoraussetzung für wirtschaftlichen Erfolg im Web-to-Pack. Um die Lücke zwischen kreativem Design und fehlerfreier Produktion zu schließen, setzen moderne Web-to-Pack-Lösungen auf tiefgreifende technische Intelligenz. Hier sind die fünf Features, die heute den Markt dominieren.

1. Echtzeit-3D-Rendering: Das Ende der räumlichen Ungewissheit

Niemand hat mehr Zeit für „Wir warten mal auf den Dummy per Post“. Durch hochmoderne Echtzeit-3D-Vorschauen wird jede Änderung am 2D-Layout unmittelbar am dreidimensionalen Modell sichtbar. Der entscheidende technologische Vorsprung liegt hier in der technischen Visualisierung: Auf Basis der echten 2D-Stanze werden dynamisch 3D-Modelle erzeugt, die verschiedene Materialstärken und Volumina passgenau simulieren. Die fotorealistische Finish-Vorschau macht Effekte wie Glanzlack oder Folienveredelung direkt im Browser erlebbar. So wird die Verpackung schon vor dem ersten Probedruck digital greifbar.

2. Proaktive Preflight-Tools: Fehlerstopp vor dem Druck

Qualitätssicherung beginnt nicht mehr an der Druckmaschine, sondern im Editor. Proaktive Preflight-Tools fungieren als digitaler Schutzschild. Eine Echtzeit-Datenprüfung warnt sofort bei zu niedriger Bildauflösung oder nicht eingebetteten Schriften. Besonders innovativ ist das Sicherheitszonen-Management: Kritische Funktionsflächen wie Falzlinien oder Klebelaschen werden für die Bearbeitung gesperrt (Locking), um die technische Integrität der Verpackung zu garantieren. Ergänzt wird dies durch die Smart-PDF-Preview, die Beschnitt und Format automatisch validiert und so garantiert saubere Stanzkanten ohne Blitzer liefert.

3. Design-Self-Service: Druckdaten ohne Expertenwissen

Dank autonomer Datenvalidierung erhalten Kunden bereits während der Gestaltung direktes technisches Feedback. Das spart nicht nur Zeit, sondern eliminiert langwierige Korrekturschleifen mit der Druckvorstufe. Intuitive Warnhinweise führen den Nutzer sicher zu einer technisch perfekten Datei. Den Abschluss bilden automatisierte Freigabe-Workflows: Sobald das Design steht, werden Stakeholder oder externe Partner automatisch über den Status informiert, was die Time-to-Market deutlich verkürzt.

4. Regulatory & Compliance Module: Sicher am Markt

Angesichts strenger Regulierungen wie der PPWR ist Rechtssicherheit kein optionales Feature. Moderne Editoren integrieren den Digitalen Produktpass (DPP) direkt über dynamische QR-Codes, die zu Materialinfos und Recyclingwegen führen. Integrierte Compliance-Bibliotheken erlauben den schnellen Zugriff auf zertifizierte Umwelt-Piktogramme (FSC, PEFC), während automatisierte Module für Inhaltsstoffe sicherstellen, dass mehrsprachige Zutatenlisten und rechtliche Pflichtangaben fehlerfrei platziert werden.

5. Marketing-Power: Variabilität & Personalisierung

Im Jahr 2026 ist die Verpackung ein interaktiver Markenbotschafter. Durch dynamische Personalisierung lassen sich Namen, Bilder oder interaktive Inhalte automatisch aus einer zentralen Quelle importieren. Intelligente QR-Code-Generatoren schlagen die Brücke zu Gewinnspielen oder Video-Anleitungen. Der Sorten-Mix per Klick bringt den entscheidenden Vorteil für Ihre Produktion. Sie erstellen regionale oder saisonale Design-Varianten blitzschnell innerhalb einer einzigen Bestellung.

Am Ende geht es nicht um Features, sondern um Sicherheit, Geschwindigkeit und Kontrolle. Kunden wollen gestalten, ohne technische Risiken einzugehen. Marken wollen Varianten steuern, ohne Komplexität zu erzeugen. Produktionsabteilungen wollen druckfertige Daten, ohne Nacharbeit. Genau hier setzen diese fünf Standards an und machen Web-to-Pack endlich zu einem reibungslosen Prozess.


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Accessible PDFs

Web accessibility, stock image

Accessible PDFs

What your Web2Print software needs to do (and can do)

Accessible PDFs are more than just a “nice-to-have” today—they are essential for inclusive communication. The Accessibility Enhancement Act (BFSG) takes effect on June 28, 2025, and requires companies to make their products and services, including PDF documents, accessible. We’ve compiled the answers to the most important questions about accessible PDFs for you.

What is an accessible PDF?

An accessible PDF is a digital document designed so that it can be used by everyone, including people with visual or hearing impairments, physical disabilities, or cognitive impairments. Such PDFs can be read aloud using screen readers and can be navigated using a keyboard.

Why are accessible PDFs important in Web2Print?

  • Accessible PDFs enable people with disabilities to access information.
  • They improve the user experience for all users.
  • With Web2Print software that can generate accessible PDFs, you and your customers can comply with legal requirements and reduce legal risks.
  • Accessibility strengthens your company's positive brand image. This helps you expand your digital reach and demonstrate social responsibility.

What does the law say?

Accessibility Enhancement Act (BFSG) – effective June 2025

Applies to private companies, including those in e-commerce and those offering digital products and services. The requirements also apply to PDFs and automatically generated documents if they are intended for consumers.

Law on Equal Opportunities for Persons with Disabilities (BGG)

Applies to public authorities (federal and state). The law requires that websites, apps, and all digital documents (e.g., PDFs) be accessible.

Standard PDF/UA as a supplement to EN 301 549

PDF/UA (Universal Accessibility) is the recommended technical specification for accessible PDFs. It defines how a PDF must be structured to ensure it can be reliably used with screen readers, keyboard navigation, and other assistive technologies. EN 301 549 is the European standard for digital accessibility and is based on the WCAG 2.1 AA standard.

EU Directive 2016/2102

Guidelines on Accessibility of Websites and Mobile Applications of Public Bodies. These guidelines serve as the basis for national laws such as the BGG or the Accessible Information Technology Ordinance (BITV).

EU Directive 2019/882

Guideline on Accessibility of Websites and Mobile Applications for Private Providers. Serves as the basis for the BFSG.

So, are accessible PDFs required?

Short answer: Yes. Accessibility is often mandatory. Public contracting authorities frequently require accessible PDFs in their calls for bids. The BFSG will take effect on June 28, 2025, and will make accessibility mandatory for many private companies as well, particularly for digital products and services intended for consumers. Even though there is currently no general obligation, violations of accessibility requirements can entail reputational and liability risks.

When is a PDF accessible?

Here is a checklist for accessible PDFs:

  • Structured content
    PDFs need a tag structure (headings, paragraphs, lists) so that screen readers can parse the content.

  • Alt text for images
    All relevant images must include short, descriptive alt text.

  • Correct Reading Order
    The reading order in the PDF must be logical, even when there are columns or a graphically complex layout.

  • Contrast and Readability
    Clear font, appropriate size, sufficient color contrast (at least 4.5:1).

  • Machine-readable text
    No plain scanned PDFs or images. All text must be copyable and readable.

How do I implement accessibility with Web2Print?

Choosing Web-to-Print Software with Accessibility Features

Make sure your Web2Print software supports accessible PDF standards (such as PDF/UA) and can generate accessible documents.

Designing Accessible Templates

Make sure the templates are set up to generate accessible PDFs.

Integrate automated tests

Implement tools that check PDFs for accessibility before they are finalized or printed.

Actively promote accessible product options

Clearly communicate to your customers that they can create accessible documents, for example, in your store or online editor.

Regularly review and optimize processes

Keep your Web2Print software and templates up to date with the latest standards and legal requirements.

How long does it take to create accessible PDFs?
Is it expensive and complicated?

If you use Web2Print software in your store or portal that meets the requirements for accessible PDFs, then you don’t need to do anything else. You can inform your customers and employees about this benefit, for example, by using an icon or a newsletter.


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Digital Resilience and Web-to-Publish Solutions

Digital Resilience, Stock Image

Digital Resilience and Web-to-Publish Solutions

Resilience is one of the three main pillars of Industry 5. 0. New technologies and solutions must be agile and adaptable to a dynamic environment. Although digital resilience is often mentioned in connection with cyber risks, the concept is not limited to security systems. In a broader context, it refers to a company’s ability to respond to a crisis or change and to survive in a dynamic market environment while remaining capable of acting and remaining profitable with the help of digital technology. 

For web-to-publish solutions, this means the ability to support a variety of business models and strategies—from dynamic startups to established companies—as well as offering flexible and user-friendly tools that require no design or programming skills. These solutions help address the shortage of skilled workers, automate routine tasks, and deliver multi-channel output without increasing costs.

Here are the key principles for building digital resilience with web-to-print and web-to-publish solutions:

1. Scalability

To survive and grow, a company may need to expand into new markets, restructure departments, or launch a new product. Software that supports various scenarios and business models is a good solution in a dynamic environment.

2. A people-centered approach

The shortage of skilled workers and the increasing information and workload on employees can quickly become obstacles—or even a problem—for a company. A tool that can be used by non-designers and automates routine tasks helps manage the workload and encourages initiative and creativity.

3. Creativity and Innovation

Modern web-to-publish solutions foster creativity by automating routine tasks and quality checks. This allows users to focus on creative aspects and strategic decisions.

4. Universality

While traditional print marketing materials such as brochures and flyers aren’t going away anytime soon, it’s more important than ever to reach audiences online. Web-to-publish software with multi-channel output helps meet customer needs, reach a wider audience, and tap into new market segments.

5. Sustainability

A sustainable web-to-publish solution not only enables you to produce exactly what you need and easily customize products to avoid mass production; it is also a long-term investment in your company’s digital infrastructure.

Case Study 1: Innovation and Expansion

A manufacturer of eco-friendly cleaning products is launching a new product line for households with young children and people with allergies. Along with a new production facility, the company plans to open new stores in two different regions and partner with a major drugstore chain from abroad. A scalable web-to-publish solution can be easily adapted to support the new business model without significant additional costs or a complicated learning curve. Store managers can work with preconfigured, customized templates and product data from headquarters. This ensures brand consistency and the reliability of product information while allowing for flexible responses to local customers.

Case Study 2: Restructuring and Reorganization

Due to rising production costs, a company that manufactures bicycles and maintenance kits is forced to discontinue some of its products and reduce its workforce. The management team decides to narrow the product range to a few options and find new ways to increase profit per product. The company plans new marketing campaigns and aims to attract new business partners in the sports and entertainment industries. At the same time, it needs a simple and reliable tool to manage the manufacturer lists (AML) and spare parts catalogs. The digital solution must support both marketing materials and simple document templates with dynamic content and data connections. To alleviate the shortage of qualified personnel and prevent overburdening existing staff, it is important to implement web-to-publish tools that do not require advanced design and programming skills. It is also important to automate routine tasks and ensure quality control of print and digital content to reduce human error. This allows employees to focus on marketing goals and strategic solutions.

Case Study 3: Realignment

A major manufacturer of dietary supplements is analyzing the results of a recent market study. The management team concludes that it will become increasingly difficult to meet sales targets in the coming years. The market is oversaturated with similar products, and the costs of ingredients and packaging are constantly rising. The manufacturer decides to adapt its business model to serve a new customer segment and plans to launch a line of healthy snacks for teenagers and college students. To successfully market the new product, the company must reach the new target audience through multiple digital channels, create an outstanding packaging design, and impress potential distribution partners and local retailers with compelling marketing materials—and do all of this as quickly as possible. A flexible web-to-publish solution that the company uses to create print and digital content can be easily reconfigured and rebranded to support the new business goals and expand the capabilities of existing products (for example, by launching an online store for personalized snacks and gift sets).

Conclusion

The Web-to-Publish solution is a powerful tool in the age of Industry 5.0. It can become a key component of a company’s digital resilience strategy, regardless of its size, and helps to flexibly implement new business ideas, leading to sustainable growth in a dynamic and sometimes unpredictable environment.

1 European Commission: Directorate-General for Research and Innovation, Industry 5.0 – Human-centric, sustainable and resilient, Publications Office, 2020, https://data.europa.eu/doi/10.2777/073781


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Industry 5.0 and the Future of Web-to-Print

Industry 5.0, stock image

Industry 5.0 and the Future of Web-to-Print

The fifth industrial revolution goes far beyond digitalization. Industry 5.0 solutions are people-centered, sustainable, and resilient. They foster creativity and efficient resource management, and help companies overcome major challenges such as the shortage of skilled workers and dynamic market changes.

What does Industry 5.0 mean for the web-to-print industry? Here are the 5 trends that could shape the future of web-to-print software:

Creativity First

Industry 5.0 fosters creativity. The main idea is to have machines handle repetitive tasks while employees focus on creative aspects and strategic decisions. In web-to-print software, functions such as quality control, workflows, and preflight checks run smoothly in the background, allowing users to focus on design, aesthetics, and concepts.

People-centered processes

Industry 5.0 solutions are not only innovative, but also flexible and scalable. Integration with digital systems such as PIM, ERP, and media asset management enables data exchange and real-time collaboration between clients and production teams. Users can provide feedback and make adjustments, with the system helping them adhere to quality guidelines. As the team grows and tasks and workflows become more complex, the solution flexibly adapts to the new requirements. This enables the company to achieve sustainable growth and helps minimize expenses.

Mass Customization

Industry 5.0 focuses on the customer as an individual. Web-to-print software enables companies to offer personalized products as well as powerful and user-friendly tools. Customers have the opportunity to create products that meet their needs and preferences. Whether it’s personalized packaging, marketing materials, custom promotional items, or personalized gifts—the web-to-print solutions of the future offer an intuitive, user-friendly interface with design options that are easy to implement.

AI Integration

The automation of routine tasks remains a key aspect of Industry 5.0, boosting both productivity and precision. Web-to-print solutions use artificial intelligence to automate production workflows and optimize layouts. This helps highlight creative possibilities and reduce human error. AI can generate content, recommend design elements, and personalize the customer experience.

Sustainability

Sustainability is becoming increasingly important in the industrial landscape. Web-to-print platforms help companies optimize their use of resources. With on-demand printing, companies can avoid excess production and thus reduce waste, contributing to a more sustainable supply chain. Automated preflight checks ensure high quality standards and reduce human error.

As technologies and trends continue to evolve, businesses of all sizes can benefit from efficient and more environmentally friendly web-to-print solutions. Industry 5.0 paves the way for future-proof, people-centric, agile, and sustainable web-to-print solutions that meet the demands of a dynamic market.


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