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Data-Driven Personalization

Customizable. Automated. Scalable.

With risscore, you can automatically generate customized print and digital products from your data sources—quickly, efficiently, and with the highest quality. Data-driven personalization allows you to integrate individual customer information directly into your layouts without any manual effort. Whether for mailings, coupons, or complex catalogs, you can use existing data formats to create highly relevant communication materials.

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Illustration of data-driven personalization with risscore: An automated workflow shows the process from IDML template import through cloud-based data processing to the final output for email distribution and print production.
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Bosch Service Logo
Elanders Logo
Deutsche Bahn Logo
Jung Logo
Porsche Logo
MAN Logo
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Interactive or Automated

Your personalization,

Your Journey

Whether it’s designing in the browser or automated generation in the background, risscore makes data-driven personalization easy to implement. You can design, manage, or automate your processes exactly as your workflow requires.

Systematic Data-Driven Personalization

From the data source to the final output—risscore offers all the features needed to generate personalized content automatically, efficiently, and with the highest quality.

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CSV & Excel

Import, map, generate—it’s that easy to turn your Excel or CSV data into a set of print-ready files. Automatically, accurately, and in seconds.
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API-driven personalization

Fully automated generation of personalized content – directly from your online store, portal, or ERP system, in real time and without manual intervention.
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Faceless Mode

Automated print data generation—with or without a user interface. Input data in, finished files out—a highly scalable process for personalized communication.

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Barcodes, QR codes, and more

EAN, GTIN, DataMatrix, QR, and many other formats are automatically generated from your data and placed directly in the layout—precisely, reliably, and scalably.
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Flexible output formats

Export your personalized content in various file formats— optimized for print production or optimized for digital applications.
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Template Logic & Variant Control

Dynamically control content, layouts, and designs based on your data. This automatically generates variations—perfectly tailored to target audiences or campaigns.
Real-world examples
Automated Multi-Channel Personalization

From cover letters to gift certificates to event tickets—risscore automatically generates personalized print files directly from your information. Fast, efficient, and consistently high quality.

Editor view for data-driven personalization: A mapping dialog links Excel data fields such as name and barcode directly to the placeholders in a mailing layout for automated mail merge
Editor view for data-driven personalization of coupons: The interface displays a layout template into which individual discount codes and barcodes are automatically loaded from a data source
Editor view: A comprehensive Excel spreadsheet serves as the basis for automatically generating a series of personalized event tickets with QR codes using data-driven personalization

Benefits at a Glance

Consistent CI

Whether you're sending out a thousand different versions or a single mailing, risscore Editor ensures that every personalized layout perfectly matches your corporate design.

Easily scalable

Whether it's a small campaign or mass production, risscore automatically generates all personalized variants and ensures fast, stable, and reliable processes.

Maximum precision

Automated processes replace manual data entry—risscore Editor accurately populates templates with the correct data and ensures error-free, consistent results.

Answers to the most important questions

Was bedeutet datengetriebene Personalisierung?

Datengetriebene Personalisierung von risscore nutzt strukturierte Unternehmens- oder Kundendaten, um Marketingmaterialien automatisch mit individuellen Inhalten zu erstellen. Texte, Bilder, Preise oder Angebote werden dabei dynamisch aus einer Exel-/CSV-Datei oder per API eingefügt.

Welche Vorteile bietet datengetriebene Personalisierung?

Personalisierte Inhalte erhöhen die Relevanz von Marketingmaßnahmen und reduzieren gleichzeitig den manuellen Aufwand bei der Erstellung individualisierter Medien.

Welche Daten können personalisiert werden?

risscore übernimmt Produktdaten, Preise, Kontaktdaten, Standorte, Bilder und weitere strukturierte Inhalte automatisch in Layouts mit vordefinierten Platzhaltern.

Für welche Anwendungsfälle eignet sich datengetriebene Personalisierung?

Zu den typischen Einsatzbereichen zählen regionale Werbemittel, personalisierte Mailings, Produktkataloge, Preislisten, Verpackungen sowie Franchise-Marketing.

Experience personalization firsthand

See how easy automated print and digital production is with risscore—and turn your data into personalized, high-quality communication experiences.

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