: A Design Tool via Web-to-Print

Everyone is talking about web-to-print systems. In this article about our client Utsch24.de, we’ll take a closer look at exactly how our printformer can be used in a practical and straightforward way.

Every car has one, yet it rarely gets a second glance: the license plate. Behind it all is Erich Utsch AG in Siegen, where millions of license plates are manufactured each year for customers around the world. For over five decades, the company has been the global market leader in technologies and comprehensive system solutions for the production, personalization, registration, and identification of license plates. In addition, the company offers a wide range of products, such as blank license plates, vehicle recycling systems, laminators, and laser coding equipment. Alongside traditional license plates, the product lineup also includes “windshield labels,” license plate holders, and FUN signs.

How can a license plate manufacturer use our web-to-print system? Utsch AG, in collaboration with the agency dotfly, has developed a creative service for its private customers: an online store where users can design a custom license plate holder, a personalized license plate, or a decorative “FUN” sign. Clicking the “Configure” button opens our modified HTML5 editor in a mobile-first version, making it usable on a tablet.

The idea behind Mobile First is that the layout works on mobile devices first. Until now, optimization for desktop screens has been the top priority. This means that the Mobile First version is limited to the essentials. The clear advantage here is that there’s no need to use an additional app.