risscore | retail

Automation in retail marketing

This allows you to save up to 80% in costs and up to 400% in time when creating advertising materials. With risscore | retail, you can create CI-compliant advertising materials for all channels on a central platform. Our solution for automation in retail marketing was developed by experts in close collaboration with marketing and sales teams from leading companies to transform complex processes into scalable workflows.

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Illustration of a digital publishing workflow for automation in retail marketing: from layout editor to data processing to distribution.

This is a test.

Automate advertising material creation

Marketing teams in retail face massive hurdles every day: complex graphics tools, lengthy approval processes, and last-minute price changes cost valuable time, nerves, and budget. Creating brochures in particular often becomes a time-consuming task.

High competitive pressure

New promotions, offers or advertising material every week. Reacting quickly is a must. Delays mean loss of sales and market share to the competition.

Staff shortages and fluctuation

Teams are often small, employees change or are busy. Complex workflows, coordination and waiting times slow down day-to-day work.

Fluctuating customer frequency

Stores have different demands depending on location, season or region. If you want to address customers individually, you need more than a standardized campaign.

Technical complexity

Different systems (ERP, PIM, MAM), interfaces and additional tools bring even more stress into everyday life instead of efficiency.

Your omnichannel solution for retail

Automated. Locally relevant. 100% process control. Act up to 5x faster than the competition. With risscore, you can use a central infrastructure to automate your advertising material creation and manage it efficiently across all channels.

Omnichannel publishing and content distribution

One system for all touchpoints. Print, social media, apps, flipbooks, coupons—all in one platform.

Brand management with quality assurance

Standardized brand communication and quality assurance. Smart Preview & Preflight Check for the "We wanted exactly that" result.

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Scalable personalization (VDP)

Personalized print and digital products for10,000 customers or 100 locations. No agency or programming skills required.

Customized automated workflows

Automated processes, approvals and access rights. Can the store adjust prices? Which products are only available locally? Your system knows the answers.

5x faster from idea to delivery

From concept to finished advertising material in minutes - without coordination chaos, errors or long waiting times.

Illustration of a workflow for creating advertising materials for automation in retail marketing

One platform - maximum reach

Practical examples of automation in retail marketing

Flyers & brochures

Mailings & coupons

Posters & billboards

Packaging

Social media content

Office equipment

Test live now

Create a weekly brochure in 2 minutes. Directly in the browser, without registration.

Design brochure

Design pop-up card

Your toolkit

ProductFlow

All product data with images and prices directly in the editor, content available depending on location or time period. PIM, MAM and ERP integration with all common systems.

Article Templates

Disturbing features ("New", "From the region", "Value pack") and product information, market highlights. Market-relevant products can be flexibly defined for each location.

Mass Customization

Quick and easy personalization and individualization of print and digital products of any complexity.

Design per click

All product data with images and prices directly in the editor, content available depending on location or time period. PIM, MAM and ERP integration with all common systems.

Clear processes

Approvals, notifications, automatic print data transfer. Flexibly configurable, as simple and as precise as you need.

Quality control

Realistic display in the browser. Checking of cropping, image resolution and color spaces. Automatic adjustments depending on configuration.

Answers to the most important questions

How is local relevance ensured for different locations?

Via a role-based rights system. Head office defines CI-compliant master templates, while local branches can adjust local prices within fixed guidelines or select location-specific products from a curated list.

How does the system reduce process costs?

The system reduces your costs by replacing time-consuming manual work with automated processes. Instead of laboriously adjusting layouts in graphics programs, your team uses standardized templates. Direct connection to your data sources (such as PIM or ERP) eliminates the error-prone transfer of prices and product information. Integrated quality control immediately detects technical errors, preventing costly correction loops and misprints. Since stores can maintain their local offers themselves via fixed access rights, you also save significantly on external agency costs and reduce the workload on your head office.

How can automated workflows be adapted to existing approval processes?

The system digitally maps your internal structure. Approval levels, notifications, and access rights can be freely configured. This ensures that data only enters automated production routing or digital distribution after technical review (preflight) and internal approval.

What technical requirements must be met for omnichannel publishing?

No specific local installations are necessary, as the system is browser-based. All that is required is the provision of valid data sources (e.g., CSV, XML, or API). The system simultaneously generates print-ready PDFs and optimized formats for social media, web apps, and digital catalogs.

Is the system also economical for very small print runs (batch size 1)?

Absolutely – risscore is designed to make the workflow for a single product just as efficient as for a million copies.

Power mode for your dealer marketing

All features included in a free trial version. Our team will help you get started with the trial version.