risscore | retail

Automation in Retail Marketing

This allows you to save up to 80% on costs and up to 400% on time when creating marketing materials. With risscore | retail, you can create brand-compliant marketing materials for all channels on a single central platform. Our retail marketing automation solution was developed by experts in close collaboration with marketing and sales teams at leading companies to transform complex processes into scalable workflows.

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Automate the creation of promotional materials

Retail marketing teams face massive challenges every day: complex graphic design tools, tedious approval processes, and last-minute price changes cost valuable time, patience, and budget. Creating flyers, in particular, often becomes a huge time sink.

Intense competitive pressure

New promotions, offers, or marketing materials every week. A quick response is essential. Delays mean lost revenue and market share going to the competition.

Staff shortages and turnover

Teams are often small, staff come and go, or are already working at full capacity. Complex workflows, coordination, and wait times slow down day-to-day work.

Fluctuating customer traffic

Stores face varying levels of demand depending on their location, the season, or the region. If you want to reach customers on an individual basis, you need more than just a standardized campaign.

Technical complexity

Instead of improving efficiency, various systems (ERP, PIM, MAM), interfaces, and additional tools only add to the daily stress.

Your omnichannel solution for retail

Automated. Tailored to local markets. 100% process control. Act up to 5 times faster than the competition. With risscore, you can use a centralized infrastructure to automate the creation of your marketing materials and manage them efficiently across all channels.

Omnichannel Publishing & Content Distribution

One system for all touchpoints. Print, social media, apps, digital catalogs, coupons—all on one platform.

Brand Management with Quality Assurance

Consistent brand messaging and quality assurance. Smart Preview & Preflight Check for the “This is exactly what we wanted” result.

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Scalable Personalization (VDP)

Personalized print and digital products for10,000 customers or 100 locations. No agency or programming skills required.

Customized automated workflows

Automated processes, approvals, and access rights. Is the store authorized to adjust prices? Which products are available only locally? Your system has the answers.

5x faster from concept to delivery

From concept to finished promotional material in minutes—without coordination headaches, errors, or long wait times.

One platform – maximum reach

Real-world examples of automation in retail marketing

Flyers & Brochures

Mailings & Coupons

Posters

Packaging

Social media content

Office supplies

Try it now

Create a weekly flyer in 2 minutes. Right in your browser, no registration required.

Design a brochure

Design a pop-up card

Your Toolkit

ProductFlow

All product data, including images and prices, is available directly in the editor, with content tailored to location or time period. PIM, MAM, and ERP integration with all major systems.

Article Templates

Promotional displays (“New,” “Local,” “Value Packs”) and product information, market highlights. Market-relevant products can be flexibly selected for each location.

Mass Customization

Quick and easy personalization and customization of print and digital products of any complexity.

Design at the click of a button

All product data, including images and prices, is available directly in the editor, with content tailored to location or time period. PIM, MAM, and ERP integration with all major systems.

Clear processes

Approvals, notifications, automatic print data transfer. Fully customizable—as simple and precise as you need it to be.

Quality Control

Realistic preview in the browser. Checking of crop, image resolution, and color spaces. Automatic adjustments based on configuration.

Answers to the most important questions

How is local relevance ensured for different locations?

About a role-based permissions system. Headquarters defines CI-compliant master templates, while local branches can adjust local prices or select location-specific products from a curated list within established guidelines.

How does the system reduce process costs?

The system reduces your costs by replacing time-consuming manual work with automated processes. Instead of laboriously adjusting layouts in graphic design software, your team uses standardized templates. Direct integration with your data sources (such as PIM or ERP) eliminates the error-prone manual transfer of prices and product information. Integrated quality control immediately detects technical errors, preventing costly correction cycles and misprints. Since stores can maintain their local offers themselves using fixed access rights, you also save significantly on external agency costs and reduce the workload on your headquarters.

How can automated workflows be adapted to existing approval processes?

The system digitally replicates your internal structure. Approval stages, notifications, and access rights are fully customizable. This ensures that data is only sent to the automated production workflow or digital distribution after undergoing a technical check (preflight) and receiving internal approval.

What technical requirements must be met for omnichannel publishing?

No specific local installations are required, as the system is browser-based. All that is needed is to provide valid data sources (e.g., CSV, XML, or API). The system uses these to simultaneously generate print-ready PDFs as well as optimized formats for social media, web apps, and digital catalogs.

Is the system cost-effective even for very small production runs (batch size 1)?

Absolutely—risscore is designed to make the workflow just as efficient for a single product as it is for a print run of millions.

Power Mode for Your Dealer Marketing

All features are included in a free trial version. Our team will help you get started with the trial version.

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