Personalized "
" promotional emails with
printformer.io

Get started with direct mail using printformer.io

Having already successfully implemented a wide range of projects—such as traditional print shops—with printformer.io this year, one of our most recent examples demonstrates yet another potential application. The modular software architecture of our printformer version for Shopify enables our customers to implement even the most demanding projects quickly and easily. With the launch of FLIXLEAD’s new direct mailing portal, we have now successfully brought personalized advertising mailings to market for the first time using our combination of printformer and Shopify.

Run email marketing campaigns using printformer.io and Shopify

While the key parameters for print shops typically revolve around print run size, desired format, and the finishing or enhancement of print products, there are additional factors to consider when it comes to direct mail. However, thanks to the flexible customization options offered by printformer.io, no costly investments are required. Through the specialized version of our proven Web2Print technology, printformer, we provide customers with a toolbox that flexibly adapts to all project requirements. For example, the newly launched FLIXLEAD portal offers its customers the ability to select a defined mailing concept in just a few steps, specify a suitable distribution area, and determine the required print run for the mailing. The recipient addresses essential for the mailing are provided directly via the direct mailing platform—eliminating the need for time-consuming research and saving additional costs.

Create layouts for personalized promotional emails directly in printformer.io

Ultimately, however, all that preparation is useless if the mailing’s layout doesn’t match the intended purpose or theme. Similar to the process used by traditional print shops, the visual design of the promotional mailing can be created in a separate step directly within the printformer.io editor online. To this end, customers have access to a basic selection of ready-made designs, which they can customize to their specific needs if necessary. Depending on their own preferences, a feature has been implemented for clients who do not wish to use the provided templates, allowing them to upload their own designs to ensure compliance with any CI guidelines. Following the design process, the creation of print-ready data and the subsequent dispatch of the booked mailing campaign are automatically handled via the FLIXLEAD platform and sent by mail in compliance with all applicable GDPR regulations. Alexander Sperrfechter, Managing Director of rissc solutions GmbH, sums up: “With our client FLIXLEAD, we were able to demonstrate just how versatile the printformer.io system is and what opportunities it offers even to industries that are not primarily in the online printing sector.”